Are You Marketing Smart?

You might be the best investigator in the country and have the greatest sources in the world, but without successful marketing no one knows about you.
In the age of the internet, it’s smart to get grounded in on-line advertising, of which has become
the cutting edge method of inexpensive marketing for your investigative agency.

Are you successfully marketing your agency?
 

There are several steps you can take to be successful  in marketing your services:

Online Advertising:
Include your agencies listing within highly visible and visited locations on the internet.

Such as:
Link your site to related associations
Join memberships of related associations
Join Webrings or start your own
List your agency in all the major search engines (if you have a website)
Have a banner designed and submit it to various free or low cost banner exchange referral services.


"Get Your Name Out There!" A good place to start is by including your agencies listing here with 
us at PI Resource and Locator. We are highly visible on the net and we have thousands of visitors searching out site monthly. For more details on how to get listed, visit our "Get Listed" section.

Web Site:
It is becoming more and more common place for people as well as businesses to search the internet seeking particular goods and/or services. If you are not already using a web site to promote your services on the internet, it is highly recommended that you consider doing so. It is likely that your competitors already are!

Find someone that can create a successful and profitable site design for you. Depict your services 
in a professional manner. The content and usefulness of your site as well as the look are very important to your customers. Consider adding an "order online" section to your site, that way your customers can place their orders 24/7. Consider accepting credit cards for payment. Paypal is 
a great resource for accepting credit cards, it is free to join!
 

If you are already using a website to promote your services, but not getting the traffic or response that you need, there could be several factors you may wish to consider:

1) Is your website easy to navigate, can your customers easily browse through your site and find what they are looking for?  Have you properly explained the nature of your services, have you included a basic rate structure for your services?

2) Is your website "ugly"? Have you used color schemes that are pleasant to the eye and not to 
wild and outrageous. 

3) Was your website created with the proper coding (meta tags, keywords) so that your website 
is easily searched and found through all the major search engine? 

What are Meta Tags?

Meta tags web site promotion can ERUPT your internet marketing to higher placement by giving 
search engines what they are programmed to find.

Meta Tags (aka metatags, and meta-tags) are lines of Code that go invisibly into your HTML Code for web site promotion (don't worry about this 'meta tags' stuff, yet).

HTML and meta tags code is "behind" your website, where you cannot see it, and actually creates the web site.

Meta tags , in website promotion, are used by most search engines to List and Rank your web site. Search engines also use other website promotion elements, in addition to meta tags, which we will cover below.

For website promotion, good meta tags, and titles, and well constructed pages with good Content can help make your website "findable" on the Internet, by people searching for your product or services.

Bad meta tags, or no meta tags, titles, etc., can have the opposite effect, and no one can find you...

For website promotion, we need to craft invisible meta tags and titles which go into your code. Meta tags in No way touch or affect the "look" of your visible web page.

By way of clarification, for meta tags website promotion, it is not always absolutely necessary to change your visible web pages, or "work on them" in any way, when optimizing your site and meta tags for the engines. However, in website promotion, it can be very helpful.

For website promotions, when your meta tags are done, it is then necessary to submit your pages (URLs), containing your meta tags and titles, to the engines.

The engines will then send out "spiders" or "robots" (algorithms) to "crawl" your web site promotion pages, read your meta tags, and Index, or List them, and assign rankings to them, in the engines' databases.

We design all our websites with proper meta tags and key words and get great results through search engine searches. If you need assistance we offer the services of website re-designs as 
well as properly reconstructing your page with meta tag and key word coding  For assistance and further details visit our PI Websites section